This collection represents a comprehensive exploration of Toy Design, moving from core brand identity to production-ready character systems. Centered around the "GATCHA" brand, the project features two distinct series: Hotpot Mood Buddies, which translates familiar Asian culinary ingredients into empathetic, personality-driven plush characters, and Auspicious Ponies, a heritage-inspired collection designed for the 2026 Zodiac year.

 

The design process integrated Human-Computer Interaction (HCI) principles to prioritize "Sensory Engagement," ensuring that every element—from the vibrant, shelf-ready color palettes to the specific choice of Short Minky fabric—enhances the collector's emotional and tactile experience. Each character is supported by industry-standard technical specifications, including 3-view sheets and high-fidelity renders, demonstrating a complete workflow from conceptual storytelling to retail-ready product visualization.