At Petlove , I designed a series custom GIF animations for Tobi, the brand’s mascot. Inspired by the engagement strategies of apps like Duolingo, the goal was to transform a static character into a living, breathing companion for our users.

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My goal was to create more than just 'graphics.' I wanted to give Tobi a real personality that pet owners could connect with. By placing Tobi in these diverse and relatable scenarios, I aimed to celebrate user milestones and encourage continuous engagement within the app.

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I believe that even a small animation can bridge the emotional gap between a digital platform and its community. Making Tobi move, react, and 'live' was my way of ensuring that every user interaction felt human, supportive, and full of joy.​